I do not think that people seeking to build a business interest on Google, Yahoo, Bing and the other search engines have any concept at all about writing good and original content. They are stuck in the world of advertising, and completely in the dark about the one and only true way to go to the Internet and prosper, and this deals directly with their ability to create original keyword specific content and add that content to blogs, forums, websites, press releases and anywhere that content is needed to provide readers and subscribers with good information.
There is simply no substitute to this and as a matter of fact, no matter what all the so called marketing and advertising gurus may tell you about how to market goods and services online, it is the only way to truly achieve a creative and positive foothold on the world wide web.
The basic problem with writing is that most people are absolutely and positively fear ridden with the thought of having to sit down in front of a digital piece of paper and write something. Oh sure, they can write all day to their friends on instant messengers and Facebook, but to actually put forth the effort to write something that will be read by others, is something that is totally and undeniably something that they will not, cannot and refuse to do.
To be able to sit and write for hours is something that is not only required in the art and science of search engine optimization, it is actually the only true way to achieve those cherished positions. People have so many misconceptions about the Internet, and their egos are so literally grossly engrained into knowing that they can build a business on the world wide web, that most, and as a matter of fact, the great majority of them, will never ever receive any type of rewards from an online business pursuit.
Obviously, if one is to achieve success on the web, then turning over their business models to an expert writer would seem to be not only the logical way to obtain some degree of success, in most cases, it is the only way that they will ever see any results at all in their marketing and advertising goals and dreams.
Hiring an expert content writer is not a way, but THE way to assure that the natural flow of information is professionally produced to the web so that it can, and will be found by others to read, absorb and take some type of positive action in learning more about particular products and/or services being offered for sale.
In pursuit of the perfect content on the world wide web for sites, blogs, forums, Facebook Pages and Groups and literally anywhere that original content is needed for business building purposes.